House of iKons Press Opportunities September 2021

As we come closer to fashion week, one of the leading names of the independent and off-schedule events: The House of iKons, has opened the doors to press and photographers giving yet more opportunities to the creative talents of fashion.

Being a part of the creative industries, especially fashion, is hard work requiring a good agent or contacts that can open the door for you, which is something Savita as the founder of the iKons show understands and appreciates and why as a show, The House of iKons has become so important in the global market and built in a short amount of time, a reputation for excellence and a place in the top 10 globally for fashion shows.

“Proud to announce that America’s Got Talent Winner Sal Valentinetti will be performing at the House of iKons Fashion Week London Show September 2021, in collaboration with our American TV partner “Rising Fashion TV” and will be aired on Amazon & ROKU TV.”

Since its inception, House of iKons has been able to connect not just brands and designers with an audience, but open the door to creative talents such as makeup staff, backstage production, photographers, and press/bloggers. *The Full schedule breakdown can be found by clicking here.

At the moment House of iKons is supported by The Fashion Life Tour, Chengdu Fashion Week, Girl Meets Brush & Zarya Azadi, with the event itself garnering accolades from across the globe and the press pit being one of the most coveted slots during fashion week to capture the latest trends in clothing, makeup, and the networking opportunities that go with it.

To learn more about the show or to discuss options available through The House of iKons email by clicking here. For tickets or further information on the show see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

House of iKons Tickets.

Tackling The JamesC Website

We have been talking (via Twitter) about taking down our creative director JamesC’s website and completely overhauling it with a mix of his work from previous shoots, and of course new editorials mixed with additional TV/character-based concepts. That is now in motion and for the next two weeks, we will be doing the wrap-up work with a view to having a profile with vShowcards that will be central to his marketing as a makeup artist.

Taking this step has been really scary, as you can imagine, but it was a necessary move that we felt was long overdue, and with so many changes in motion to the market overall, we did this with a view to the long-term goals of the Lost Creatives and it will give a more focused and cohesive look to his work. With this in mind, we are debating adding a further 3 sites to the Lost portfolio making the overall theme of our work more cohesive and taking much of our business internally which will give us a stronger control over the imaging, marketing, and projects we tackle.

For those interested in keeping up with the news and updates JamesC will continue writing for our blogs and is still on Twitter. The new site is mostly complete and will be focused solely on his artistry work, while The Lost Creatives expands with him at the helm we will be working on the development of TV projects, short films for festival entry, and photo projects, to name but a few of our plans.

Creating The Lost Dog Detective Agency with Tedium Entertainment

With numerous shorts under their belt, the team at Tedium Entertainment is working on their latest crowdfunded project The Lost Dog Detective Agency, a sweet coming of age film that has caught attention and backers in short order. Founded in 2016 they have already made waves within the film community and this latest project has the hallmarks of a winner with a touch of social commentary.

“The Lost Dog Detective Agency is a coming-of-age tale of two 10 year old boys, Darion and Emmanuel, growing up on an estate in South West London.”

Bringing a film to fruition is hard work and with their body of films is growing constantly with plans in motion for more shorts, a feature film, and a TV series in the background, we look forward to not only seeing the results but interviewing the team about this film and talking about the details of funding, shooting, and creating work in the current market.

To learn more about The Lost Dog Agency project or to help with funding click here.

For further details on Tedium Films and their work see:

Tedium Entertainment Website.

Tedium Entertainment Instagram.

Tedium Entertainment Facebook.

Tedium Entertainment Twitter.

House of iKons February 2021 A Strategic Win For Fashion

In the current climate of uncertainty, it is truly gratifying to know that fashion is finding a way and carving a new path that will showcase talent, bring the world of iKonic design to not just their established audience but a wider and more diverse range of people thanks to the savvy collaborations of Savita Kaye and the new media partner Rising Fashion, which will see The House of iKons go multiplatform including Amazon and Youtube to name but two of the places you will be able to find the show in its current form as a digital platform for design and innovation.

House of iKons become an official Associate to the International Art Fashion Council and is now on Wiki Video as one of the Top Six Brands World Wide changing the face of fashion with its innovative diversity and range of creatives globally.

Taking a new and innovative stance on showcasing fashion, the savvy and respected House of iKons team has brought the intimacy of a show and added a more personal element of behind the scenes with the designers that is changing how we view the industry and opening the door to a more inclusive and certainly private aspect that was the preserve of documentary footage and rarely offered this level of access to the world of fashion.

With pre-production already in motion for shows into 2022, there is a definite sense that fashion is here to stay and that iKonic design will always find a way to showcase in a fashion film form that is innovative and has caught the attention and support of Girl Meets Brush, The Fashion Life Tour, Zarya Azadi.

With featured designers including:

1. Sigrun

2. Joan’s Bridal Couture

3. Simi Sandhu

4. Be Unique Be You

5. Model’s Wardrobe

6. N8 by Nathan Vandevelde

7. Yade Couture

8. Korn Taylor

9. G.Seven Feat Yildizstoffe

10. Inci Hakbilen

11. Ethinicroyals

12. Post Code Fashion

13. Eye on Fashion

14. Atelier by Khosh

15. Bahar Yasin Studios

16. Dis is Me Couture

17. a la Mode

18. Love Collection by Emily & Anna

19. Jugger Onate for Jil & Jug Dallas

Scheduled to be released across a wide range of platforms on the 27th of February The House of iKons is The Show of the season and its continued work in the arena of fashion has opened doors to a whole new world of talent.

To learn more about The House of iKons or to get involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Youtube.

House of iKons Twitter.

A New Year A New Plan

In many respects, 2020 has been a lost year for a lot of people with the world changing dramatically. For us, it has opened up doors to a whole host of new potential avenues and given us a chance to reevaluate what we have been doing and look at how we can fit ourselves into the market long-term. To do this we have broken our work into key areas that will be public and those which will be kept private to the inhouse team.

In the public sense, we have two key areas we will be focusing on in the first quarter of the year:

Editorial and print: we have been putting this on the backburner in some respect taking time to look at locations, edit work already shot, slowly build up a series of images and work that will be released over the early part of 2021 with additional planned small shoots that will be a combination of artistic and commercial. *This will include product placement in behind the scenes imaging and video with brands such as Lord and Berry, Mykitco, and Brushwork Cosmetics to start. We are open to new potential brand partners for projects contact the team to discuss.

Film and TV: something that we have been doing since the start of Lost Creatives is supporting a range of festivals including Micromania and The Nepal Cultural and Film Centers' own festival. We do have plans to partner with a European festival and will reveal details on that soon.

Our initial goal is to work on 3 projects that will be shorts, designed specifically to go to festivals and as an opening gambit for our planned digital TV shoots in the horror/thriller market (for Which we have already spoken to several distributors and have options in place including the HOD TV route which is our number 1 choice).

In the coming months, our projects will be smaller in nature to help push forward and test the waters of the market and expand out. Our ties to South Asia (Including Nepal Film Production and our key actor contacts in India), will play a heavy part in our work as we are questioning how we will be able to work in Scotland and the UK in general.

Each of the current websites: JamesC mua. Lost Project and of course Lost Creatives will be receiving overhauls and updated images across the galleries, and the welcome pages, additional sites are being planned for our film/TV work to keep the Creatives solely about marketing and the background elements we have built.

Further updates will be released over the course of the month. We are really excited about our plans for 2021 and look forward to pushing the boundaries of our work.

Rethinking Your Kit Featuring Mykitco

Now that we are seeing more productions opening up and shoots starting to push forward people are having to rethink and replan how they will work (including our own creative director JamesC). Packing for a shoot is becoming a more carefully structured process with a lot it requiring you think in terms of what to bring and if you are working on the fly doing shoots on location, minimizing as much as possible for speed and efficiency.

Mykitco has always been ahead of the curve in that respect and has set the benchmark for practicality (with a touch of artistic quirkiness) that allows artists from across the spectrum to work. The latest additions to the Mykitco bag range are a prime example of this and soon to be added to our own working kit in particular the My Mini PVC Pod which for us means we can carry separate kits of brushes built to suit rather than mixed into a general set up it is possible to pack around your needs, (Yes the “spread” looks good but in current working environments it’s not practical).

Putting practicality in motion and packing smart is something that co-founder of Mykitco: James Molloy is really keen and it shows, combined with the business and event savvy of Alex Thompson, you can see the logical process behind the brand as they both understand (from different angles) the need for efficient working kits.

The new bags which consist of My PVC Cube (perfect for skincare and larger items), My PVC Slim (for those miscellaneous items we all have in our working kit), My Mini PVC Pod (a perfect add-on to store brushes for individual talent or those in need of cleaning separately from the rest).

*Special credit should go to the My Body Buddy designed to work in a similar and more practical fashion to the classic set bag or an apron.

More than ever we need to be cognizant of how we work and the practical aspects of the craft.

To learn more about Mykitco or to purchase see (including information on the pro program) see:

*Mykitco Pro details can be found by clicking here.

Mykitco website.

Mykitco Instagram.

Mykitco Facebook.

Mykitco Twitter.

Mykitco Pinterest.

Location Scouting a Lost Boy Shoot Part 1

Finding a little free time our creative director (JamesC) decided to break away from his usual duties of admin and management to do some location scouting for a 3 part story built around The Lost Boys concept, with his trusted point and shoot camera he walked along the promenade and into town to find some specific locations that would fit the brief and in doing so has settled on 3 distinct locations that will add a touch of drama to the shots (with a video being planned to add to the drama of the scene).

“The images themselves will be built around derelict buildings, waste ground, and a fractured symbolism of nature. Each model will have his own story that will hint at both the inspiration of Pans Lost Boys to the more dystopic visuals of the backdrop to fit with the ‘council estate boys’ look of the models.”

A full and detailed explanation of The Lost Boys shoots can be found by clicking here. We are really excited by the concept and the fact we have the support of fellow Creative Director Shakti Sood founder and brand manager of The Sons of Adonis and the amazing Lord and Berry makeup line, both seeing the potential of what we are working on.

September in Fashion With The House of iKons

With the world in a state of flux and so many changes underway it was gratifying to know that fashion is always going forward and at this moment in time, House of iKons took the lead and showcased talent (as they always do) taking the designers from the catwalk and showing them in a new light with a digital showcase for their Septembers fashion week event. A rare insight has been offered into the world of fashion and it was as grand a spectacle as we have come to expect but, with a uniquely iKonic twist.

With a stable of established designers under the iKons family umbrella, there was also a sense of the new and it was all pulled together in a way that gave us a glimpse into the ateliers of some of the worlds finest design houses from couture bridal and gowns to streetwear and kids clothing, the access and insights into the mind of the creative talent was beyond comparison.

From humble roots to one of the top 10 off schedule fashion shows in the world. From all across the globe, The House of iKons showcase has opened the door to new and exciting paths for everyone from the backstage staff to the designers and dressmakers, and this latest show in its digital form was a hit with the “attendance” hitting the high notes of views on the day and opening up the world of fashion to a diverse audience and tells everyone that fashion has no limits.

To learn more about the House of iKon see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

Restructuring The Lost

With our two blogs (Lost Creatives on the professional side and Lost Project on the consumer), our creative director JamesC, and a new site in the wings, the overall concept of The Lost as we started it has grown in the last 2 years into a much bigger and much more refined business that while it was our plan, is still surprising how things have changed for the better. In the next few weeks, we will be adding heavily to the various galleries we have of our work and making amendments to the overall layout and general themes of our work to better fit what we feel in the direction we are heading in. What this means is we will be changing a few of the frequently asked questions, designated accounts, and announcing the longer-term plans and goals of how we will progress in business terms including that of our base location.

*We did consider an office but in the current climate that seems like a redundant step that would be overly complicated and serve no purpose for what is coming into play.

Admittedly many of the changes will be small and have a minimal effect on the business there is something larger that will be taking public soon that focuses heavily on the vision of founder, creative director, and head of makeup JamesC, who has led the charge on the basis of “be the change you want to see.” Creating The Lost and carefully selecting who we work with, researching and planning, taking additional training as and when required, he has taken the lead on the business and we do want to offer a nod to the Nepal Film Production team who have offered up several opportunities and been a huge supporter of the work we are doing.

In an industry that is evolving and changing we fully intend to make the most of the digital landscape in whatever format we can and we are taking steps to ensure that our work is seen in the best possible light with more updates on this coming soon we are really excited about the future of The Lost.

The Show Must Go On With The House of iKons 2020

Johny Pach and Savita Kaye

With so many changes in the world at large, it is gratifying to see that The House of iKons has found a way to continue their creative vision of supporting talent in the realms of fashion. While fashions weeks across the globe are on hold and catwalks are postponed Savita Kaye and her team has decided that the show must go on and the talents must be seen and that is taking the form of a digital showcase.

The House of iKons started as a means to bring new and emerging talent into the world of fashion, London being the heart of fashion week and the iKons show has become a staple of this with the kind of global coverage that is so in-demand.

From the backstage crew to the designers themselves, the opportunities that The House of iKons has created are above and beyond expectations and has seen the show rise not only in local terms but globally featuring designers from every corner of the globe.

Established and new designers, makeup staff, backstage crew, and press flock to The iKons Show to be seen and to learn, which makes it even more important that that the team has found a way to showcase with a digital platform:

“The business of fashion is thriving and The House of iKons is a star attraction in that space with innovative designers and a catwalk that has become a worldwide phenomenon and talking point with good reason.”

Launching the digital show on September 19th the list of designers, brands, and speakers, such as the talented Johny Pach, The House of iKons is fast becoming the new benchmark for independent fashion events across the world.

To learn more about the show, or to discuss sponsorships, showcasing your designs, or getting involved see:

House of iKons Website.

House of iKons Facebook.

House of iKons Instagram.

House of iKons Twitter.

House of iKons Youtube.

Fondation Valmont supports Publicolor with a new artistic initiative

Faithful to their core of giving back, Fondation Valmont is proud to continue their partnership with Publicolor, a New York-based nonprofit youth development organisation that engages at-risk students through design-based programs to help empower them to plan and prepare for success in school, college, work and life. To support this organisation, Didier Guillon, Owner and Creative Director of Valmont, created 14 pieces of original artwork during the quarantine lock down that will be offered for sale with 100% of the proceeds directly benefiting Publicolor.

Didier's inspiration for these new creations stemmed from his 'The Elegant Symmetry of the Gorilla' exhibition that travelled around the world to Munich and Berlin in 2019 after debuting in New York City in 2018. During a visit to the Berlin Zoo, Didier fell under the charm of Ivo, the famous gorilla and zoo mascot, and designed a series of artistic tributes to portray the quest of a gorilla in pursuit of happiness.

To embark on a new chapter of Ivo, Didier explored new materials and elevated daily objects to create a series of new compositions. As a result, new gorillas were created on dollar bills, newspaper articles and other sustainable materials.

To purchase artwork or donate directly to Publicolor, please email info@fondationvalmont.com.

Fondation Valmont extends its charitable operation until the end of the year.

About Valmont Art / Fondation Valmont:

Art is a fundamental pillar of the Valmont Group and plays a role in every initiative of the luxury Swiss beauty brand, promoting their motto ‘When Art Meets Beauty.’ An artist and collector himself, Valmont’s Owner and Creative Director, Didier Guillon founded Fondation Valmont to support artists globally by presenting international art exhibitions. The Valmont Group recently purchased Palazzo Bonvicini, a historic palace in Venice, Italy that is the new home to Fondation Valmont and hosts art exhibitions on a rolling basis. Through Fondation Valmont, Didier has curated art exhibitions all over the world, including multiple shows in Venice for the Biennale, Switzerland, Greece and New York City.

About Publicolor: 

Founded in 1996, Publicolor's mission is to improve educational equity by promoting an imaginative use of color and design in schools. Creating 'stay-in-school' youth development programs, Publicolor helps to mentor and guide students on how to achieve success in school, college, career and personal life. To date, Publicolor has helped to transform 270 under performing public schools in New York City, impacting over 900,000 students and teachers, and 241 community facilities.

Wolfskin London Mens Grooming Kit for Makeup Artists

As the makeup industry landscape changes to meet new standards and we see the need for new techniques and methods, especially for TV presenters, Wolfskin London offers a simple solution that allows men to look smart, well-groomed, and professional in any setting.

Increasingly people are required to work from home using software setups for digital meetings and the full HD screens are opening up our faces to closer scrutiny and the need for a clean, fresh, groomed look as we work from home is becoming a must and in a media format, this can also mean that for male presenters who are often used to having a makeup artist on set, they will now need to do their own makeup which is where Wolfskin London becomes integral to the media business.

For the Lost team, the reason we are looking to Wolfskin London is fairly straight forward, it is designed to suit men and is simple enough that it is suitable for most situations and we can (if required) teach our male talent to do their own makeup with minimal fuss and will be something we reach for when we cover events such as fashion shows.

Pushing forward in the make-up realm having a range that is designed for men both professionally and personally will be something we work with more in line with not only the projects we have in development but for the future of the company overall.

To learn more about the Wolfskin London range or to purchase see:

Wolfskin London Shop.

Wolfskin London Instagram.

Wolfskin London Facebook.

Wolfskin London Twitter.

Lost In The Horror

We are in the midst of what would (and most likely will be) the source of many new thriller and horror film and TV plots, the lockdown is the start of a refresh of the industry which we will be taking full advantage of and have been in all honesty planning around for a long time as Horror is the genre of choice for us both artistically and commercially, more than ever with the support of the HOD TV team (submit your films here).

For us and our partners, Horror has all the potential we need to feel fulfilled as an artist: our actors can play the character and develop the narrative, the writers are loving the scope of the human mind for fear, for our creative director JamesC, it’s about the makeup and of course our remote teams it’s all about the locations (our Nepal production contacts are delighted with this idea). There is something in this for each of us to get our teeth into and we have room to work together as a collective to push an agenda that suits us and it does also open up other potential aspects that could be realistically deemed vanity projects with a slight commercial twist.

With many magazines and film festivals dedicated to the Horror and Thriller genres, we can easily utilize different suppliers and resources to keep the costs down while maintaining the gore and chills.

Talking of Keeping the costs down, it is fairly straightforward and can be augmented by companies like Monster Fx or the supply house Red Carpet FX (who stock our favorite IPA palettes from Ripper FX).

The future is in our hands and we are taking our own direction on this with plans in motion to do both editorial/print work in this darker style and of course TV projects that will be at the heart of the work, a commercially driven but still artistically driven venture.

Mykitco In Times of Reflection

Image courtesy of Mykitco Instagram

With an international reputation for their brushes, Mykitco has taken the savvy and generous step of supporting artists through social media and working with their clients both professional and consumer, to increase the use of the classic face chart. Spending time on Instagram TV designing and sketching with a showcase of the work of their viewers which has become a hit for the artistic scene.

Co-founder James Molloy is considered one of the elites of the makeup world with good reason and this step not only helps the business but shows how important it is to support and nurture talent with mentoring them through what is a difficult time for freelancers.

While primarily known for their brushes they are artist-led and look for solutions to the most common issues that are faced: storing your kit, packing your brushes being on-set with essential items and carrying a working kit that is both practical and stylish, which is at its heart what people look for as makeup staff. The logo also adds to the sense of artistic continuity and community, the badges are covetable with the added bonus of being a nod to your professional knowledge showing that you have your craft in mind and want the best in your working kit and life.

As a staple of many professional kits, it’s not uncommon to see Mykitco brushes and accessories popping up in pro kits backstage at the shows through to TV shows, a marker of how far they have come and the regard they are given as a brand and how they have become synonymous with a certain standard. Watching their channels and updates also has become integral to the rise of the company.

To learn more about the range or to purchase see:

Mykitco Website.

Mykitco Instagram.

Mykitco Facebook.

Mykitco Twitter.